MediaNext Show Thriving in the Age of Transformation

first_imgNEW YORK—Relevancy and innovation will help brands, and especially magazine publishers, not only stay afloat in the age of digital transformation, but also enable them to thrive. That was the message delivered by keynote speaker and Meredith Corporation’s National Media Group president Tom Harty during the final day of the MediaNext Show, FOLIO:’s annual conference. “Change plus innovation equals sustained growth,” said Harty, who took the stage this morning at the Marriot Marquis in New York City. “Change plus innovation has allowed us to go from a traditional publishing company to a national marketing and communications company across a variety of platforms. At Meredith, that means building and maintaining the ability to connect. We reach 100 million U.S. women, about half of this is through a digital channel.”Speaking to about 200 media professionals from a variety of industries, Harty laid out four principals for thriving in the age of digital transformation: 1. Focus on your core business.2. Leverage technology, but not at the expense of your core business.3. Stay relevant. Keep innovating.4. Be accountable. Capitalize on the power of magazines.“[Innovation] means remembering who you are not,” he said. “We are not a technology products company, we are a content company and a sales and marketing organization.”Harty added that by expanding the ways a brand can connect with audiences, publishers can extend revenue opportunities. By embracing technology and a variety of platforms, a magazine then helps to create relevancy among readers, which will help them to thrive.One way Meredith is doing this is both through organic growth and acquisition activity. Harty said Meredith felt threatened for a period of time by Allrecipes.com, but was able to stay relevant and continue to thrive by acquiring the online giant.“We acquired Allrecipes.com, the leading website for food around the world, and it doubled our digital footprint,” he said. “Thinking back to what Meredith is made of, we didn’t have a lot of food brands, but it was the number one content topic.”In addition to expanding their online presence, Harty says that the brand addition presented the company with a variety of new revenue opportunities because of the Allrecipes.com audience: 50 percent of the traffic to the site is mobile, and 50 percent of that traffic is happening in-store—presenting unique opportunities for advertisers to target buying-empowered consumers.“Being a public company means our shareholders demand growth—technology enables us to reach audiences across 1 billion touch points,” he said. “It’s a slow progression, but we are believers.”last_img read more

VIDEO Watch Wilmington Resident Share His Meatloaf Recipe

first_imgShare this:TwitterFacebookLike this:Like Loading… RelatedVIDEO: Watch Wilmington Resident Share Recipes For Salads Featuring Grilled FruitIn “Videos”VIDEO: Watch Wilmington Resident Share Recipes For Eggplant Stack, Onion String & Baked SpinachIn “Videos”VIDEO: Watch Wilmington Resident Share Recipe For Beer Can ChickenIn “Videos” WILMINGTON, MA — On the latest episode of “All About The Flavors,” host and Wilmington resident Bob Hamel shares his meatloaf recipe.Watch the 12-minute episode, courtesy of Wilmington Community Television, below:—Video Playerhttps://s3.us-west-2.amazonaws.com/wilmington.castus-vod/vod/video/2c7152c2-96b0-4bac-b9f8-7c350b3f6509/video.original.mp400:0000:0011:47Use Up/Down Arrow keys to increase or decrease volume.—Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.last_img read more

Kachemak Residents Buck A Hatchery Proposal in Tutka Bay

first_imgCook Inlet Aquaculture Association positions itself as a group responsible for protecting and rehabilitating salmon stocks.Download Audio:“One of the things we would like to do as an organization is to improve the economic structure of the commercial salmon industry within Cook Inlet. Raising pink salmon for additional harvest does that,” says Gary Fanderi.Gary Fandrei, Executive Director of Cook Inlet Aquaculture, says right now they have a total of 12 net pens in the Tutka Bay Lagoon. The pens hold immature fish until they are ready to be released. They can handle about 100 million salmon fry. But, that is too many fish for the lagoon.“The lagoon is a fairly confined area. When we release all 100 million fish from in the lagoon, they return to that lagoon when they return as adults,” says Fandrei.When the tide is low it becomes nearly impossible to maneuver boats into the lagoon. Fandrei says if they can’t harvest the returning salmon quickly enough overcrowding will stress the stock Cook Inlet Aquaculture needs to breed the next generation. Their solution is to take eight of every ten fish to the head of Tutka Bay. In April 2013 Cook Inlet Aquaculture applied with the Department of Natural Resources for a permit to move the net pens. That application was first denied and then approved on appeal.But in late May, the Commissioner of DNR rescinded the permit after receiving complaints from Kachemak Bay State Park residents. Nancy Hillstrand is one of those residents. She is a member of the Kachemak Bay State Park Citizen’s Advisory Board.“And I also have a background in working with rehabilitation and enhancement of the fisheries with Alaska Department of Fish and Game over a twenty year period,” adds Hillstrand.Hillstrand says Cook Inlet Aquaculture has moved past enhancing pink salmon stocks and has entered the realm of industrial artificial production.“The key is for the hatchery to limit its production to the land allotted to it instead of expanding its huge footprint into [the] park and critical habitat we have here,” says Hillstrand.She says the park doesn’t function to help just one species thrive. It’s there for all of them.“When you do a plankton study prior to release of some of these fish you will see a big soup of all different kinds of species out there. Once you release this huge magnitude of fish out into a small narrow bay like that it’s like a big lawn mower going through,” says Hillstrand.Fandrei claims any impacts on habitat would be minimal. He says the net pens would only be in the bay for 2-3 months starting anywhere around the end of January to the beginning of March.“They would be then removed sometime before the end of June,” says Fandrei.Glenn Hollowell with the Department of Fish and Game backs up Fandrei.“There is not a significant salmon return to the river at the back of Tutka Bay. This river periodically freezes up very hard. So the gravel freezes down to a very deep level and it tends to kill off whatever salmon might have found their way back to those rivers,” says Hollowell.Hollowell says Cook Inlet Aquaculture approached his department a couple of years ago to find the best location for a salmon release.“When we release hatchery fish we like to release them from a very isolated place; and we also like to have them released near a significant freshwater outflow which ideally originates from a geological source,” says Hollowell.A geological source that releases minerals the salmon will home in on during their migratory return. Hollowell says they found two places. They could keep the fish in Tutka Bay Lagoon.“Or at the back of Tutka Bay next to the river that comes down the valley there,” says Hollowell.Hillstrand questions Fish and Game’s part in this.“The Department of Fish and Game has this directive to give priority to rehabilitating depleted species.” says Hillstrand.She says they’re not doing that. She’s afraid the advice to move Cook Inlet Aquaculture’s fish to the Head of Tutka Bay will actually hurt chances to replenish populations of animals like Dungeness crab. Cook Inlet Aquaculture is in a holding pattern for now. They’re waiting for a decision from the Department of Natural Resources. DNR says they’re still reviewing the situation.last_img read more

Otto Warmbiers Parents Sue North Korea Alleging Torture Of Their Son

first_img Share Photo by Reuters/PBS NewsHourThe parents of U.S. college student Otto Warmbier have filed a wrongful death lawsuit against North Korea, saying its government tortured and killed their son.Updated at 5:45 p.m. ETThe parents of an American college student who died after more than a year in North Korean custody have sued North Korea, accusing the regime of torture and mistreatment.Otto Warmbier was returned to the U.S. last June in a coma. He died soon afterward. A coroner concluded that his death was “due to an unknown insult more than a year prior to death.”North Korea has denied torturing Warmbier, whom they accused of trying to steal a poster and sentenced to 15 years hard labor. Pyongyang says the student’s coma was caused by botulism.Cynthia and Fred Warmbier, his parents, say that’s a lie.In the lawsuit, filed Thursday in the U.S. District Court for Washington, D.C., they say North Korea “brutally tortured and murdered” their 22-year-old son.The Cincinnati couple accuses the regime of hostage-taking, torture, extrajudicial killing, wrongful death, intentional infliction of emotional distress, and assault and battery.“North Korea’s conduct was willful, outrageous, extreme and dangerous to human life, and violates applicable criminal law and all international standards of civilized human conduct and common decency,” the lawsuit states.The Warmbiers are asking for punitive damages. The lawsuit comes just weeks before President Trump is due to meet with North Korean leader Kim Jong Un, an extraordinary and unprecedented meeting. And it was filed just days after the administration announced that Mike Pompeo — then CIA director, now secretary of state — met with North Korea earlier this month.In general, countries are immune from lawsuits in other countries. “We prefer that disputes between sovereigns really be resolved at the diplomatic stage, as opposed to the private civil litigation stage,” law professor Stephen Vladeck of the University of Texas explained to NPR in 2016. And then there’s the question of reciprocity, he said: “Otherwise you’d have a race to the bottom where countries would hail each other into each other’s courts.”But there are exceptions — including, in the U.S., an exception for countries designated as state sponsors of terrorism. That’s what allowed Washington Post reporter Jason Rezaian to sue Iran for torture in 2016.North Korea was on that list until 2008, when it was removed by the George W. Bush administration. But Trump put Pyongyang back on it in November, making the Warmbiers’ lawsuit possible.Theirs is not the first lawsuit against North Korea. Several U.S. citizens sued in the 2000s — and won default judgments, after Pyongyang declined to show up to defend the cases.The brother and son of Kim Dong Shik, a U.S. permanent resident who was abducted in China and disappeared, sued, alleging that North Korea was responsible. The U.S. District Court in D.C. ordered North Korea to pay $330 million.Relatives of two Americans who were killed in a 1972 terrorist attack in Tel Aviv sued North Korea for providing material support to the terrorist group behind the attack. The U.S. District Court for Puerto Rico awarded a judgment of $378 million.Thirty American citizens injured in or affected by a Hezbollah strike in northern Israel sued North Korea and other entities over the attack, receiving a total judgment for some $169 million.Members of the USS Pueblo and their families sued North Korea over the 1968 torture of the crew, receiving a $65 million judgment.Of course, getting a judgment is one thing. Getting money is another. Federal courts would have the right to seize North Korean assets to pay the judgments — if there were any North Korean assets on U.S. soil not already frozen.The crew of the Pueblo never managed to collect their money from Pyongyang, but they ultimately received $9 million from the U.S. Victims of State-Sponsored Terrorism fund. The relatives of the victims in Tel Aviv have attempted to collect that money by seizing North Korean assets related to the registration of Internet domains; so far, that has been unsuccessful.As for the family of Kim Dong Shik, the last entry in that case’s court docket is an attempt to mail a notice of default judgment to North Korea.The envelope was returned as undeliverable.Copyright 2018 NPR. To see more, visit http://www.npr.org/.last_img read more

DC Resident Steps Up to Find Citys Missing Black Kids

first_imgA Northeast Washington D.C. resident launched a project more than three years ago to help the community locate missing people. Now, the organization uses social media pages to alert the public about missing persons within the District’s eight wards.Henderson Long started an organization that uses Facebook to post the photos and information of missing Black children from Wards 7 and 8.Henderson Long, 48, is the founder of Missing and Exploited East of the River Ward 7 and 8, a Facebook page with more than 12,000 followers that allows residents to post photos and information of missing loved ones.“I have a passion for finding and locating kids and getting them back to their families,” Long told the AFRO on Apr. 18.Long was drawn to the issue of disappearing people when one of his family members went missing a few years ago. He said he realized how difficult it is to locate a missing person, especially a child. “I know the feeling so I try to get out there on the ground to help other families,” Long said.“It requires a lot of resources,” Long continued. He said he became a certified investigator and began assisting law enforcement and neighbors with solving missing person cases when he noticed that police were understaffed.There are currently 1,067 reported missing persons in D.C., according to the Metropolitan Police Department.Last year, 90 percent of the cases that the National Center for Missing and Exploited Children helped law enforcement solve involved endangered runaways.“Runaways are no different than a person who may have been abducted when you look at what they can get involved in,” Long said. He said runaways can be victims of sex trafficking, crime and abuse.Long said he would prefer for celebrities to promote the cases of girls who are actually missing in D.C. like Unique Harris, who was last seen in 2010, and not comment on misinformation like the tweet that erroneously reported that 14 Black girls went missing in a period of 24 hours. The false post did however push Mayor Muriel Bowser to create a task force for missing people in D.C. on Mar. 24.Long said he is working with the Mayor’s office on her new initiatives to increase officer staffing and publicizing missing  people, as well as assessing the root causes of children running away from home.He said he wants to “close the revolving door” on repeat runaways. “If you send them right back to the same environment they are going to run away again,” Long said.Long’s family member has runaway from home more than once and he fears for her life, “It’s heartbreaking,” he said. She is almost 18-years-old and Long said she has experienced physical abuse while being away from home.He advises parents to take precautions when it comes to protecting children. Long said parents should keep fingerprints, photographs, dental and medical records of children just in case a child is lost. These items can be helpful in locating and identifying youth.He added that parents should educate their children on their surroundings and make sure they have a good sense of direction, and memorize their home address. “More kids get lost than abducted,” Long said.last_img read more

Two arrested in Bagdogra murder case

first_imgSiliguri: Two persons have been arrested in connection with the murder of a couple at Bagdogra near here, a senior police officer said. The two persons were identified as Sanjay Tamang and Bhumika Sheva and the latter was an employee of the victim, Ajay Kushwah, who used to supply staff for catering service. Both of them were arrested from the couple’s house at Sukantanagar locality yesterday, DCP Tarun Haldar said. Old enmity and greed for money had led to the killing of the couple — Ajay Kushwah and Meena Kushwah, DCP Tarun Haldar said. Also Read – Rain batters Kolkata, cripples normal life Ajay Kushwah had received payment from a customer on that day and Bhumika Sheva, who used to stay in the third floor of his house, had seen him keeping the money, the DCP said. She had told Sanjay Tamang, with whom she was in a relationship, about it and Tamang decamped with the money. Bhumika’s room was found locked from outside on that day while the rooms of other tenants were not locked from outside, the DCP said. During inquiry, the police came to know that Bhumika Sheva was present in the third floor of the house and she was awake when the incident had occurred. Money kept in the house was also found to have been stolen. This made the police suspicious and they started questioning her following which the duo were arrested. When the employees had come to the couple’s house after completing their work on Saturday, they had found the bodies lying in a pool of blood.last_img read more

Finding the Keywords Your Competitors Use

first_img 5 min read Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. In his book Ultimate Guide to Optimizing Your Website, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author explains how to find out what keywords your competitors are using and how you can use that data to improve your search engine rankings.It’s important when analyzing keywords that you know which keywords your competitors use and if you’re in the proper league to either continue to use them or try for keywords that are still popular yet not used as often.Some paid keyword analyzers can tell you which competitors use which keywords, but this is often limited to what’s used for Google AdSense campaigns. A good way to determine what keywords your competitors are using is to use keyword research tools to extract keywords from their pages, and then copy and paste your selected keyword into a search engine such as Yahoo! or Google to see where they show up.An easy way to find target keywords for your competitors is to see what Google thinks they are by using the new interface to Google Keyword External tool (updated to look and act like the version supplied within Google AdWords.) The new keyword tool allows you to select languages, local search targets and more.Use these steps to discover keywords from competitor domains:Access the keyword tool and log in.Input your competitor’s web address.Review the listings, and scroll down to view all and see the collection of keywords including ad group ideas.You would pick the keywords that have (exact) search counts and that closely match your site as a starting formula. A combination of head and long-tail keywords should be included in an Excel tracking sheet. As you enter some of these keywords into Google, you’ll see varying results for paid results. These will help you understand how “commerce viable” a keyword is. The more ads, the more you can consider it to be a moneymaker. You can further input top keywords into Spyfu.com and Keywordspy.com to discover more detail, including potential paid campaigns and their resulting landing pages. This will give you a broad view of your competitor’s use of keywords, pages and overall strategy.For each of the top five sites, select keywords that seem reasonable, match your market and have search volume, and then take a look at the results that come up. Don’t worry as much about the sponsored listings, as these spots are out of your league if you have limited funds. Expand the research, and focus on the first ten direct listings of the search engine results. Ask yourself: Do these listings relate to the keyword at hand?Having the exact keyword phrase in your title helps you rank better with search engines. Additionally, you can check on the number of inbound links of these sites. Use LinkVendor to do this. If you have a Google webmaster account (you should!), your incoming links will be revealed there. Rather than simply hunting down links, however, search for quality links back to you, which are of higher priority. The search engine will return how many inbound links the website has. Make sure to select the “Except from this domain”–we want to show only external links, not links within the site.Now, what do you do with all this information, particularly if the number is high? Even if the number of inbound links is in the thousands, you don’t necessarily have to discount a keyword. In order for inbound links to be useful for search engines, they must relate to the keywords used throughout your website. For example, if you’re looking to rank well for refinancing loans yet your inbound links are for subprime mortgage loans, you’ll get a good search engine ranking for subprime mortgage loans rather than what you originally wanted, which was refinancing loans. A solid information architecture with keyword research to build out your pages will help avoid this problem. You’ll make sure that you target pages across your site, not just your homepage.You’ll get some legitimate traffic, since some subprime loans are also refinancing loans, but the traffic wouldn’t be as relevant as if you had inbound links that related directly to refinancing loans. If this is what’s happening with your competitor’s keywords, you can take advantage of it by creating a site with the appropriate inbound links.How can you determine if a competitor’s inbound links relate to the keywords used on its site? OpensiteExplorer.org will show your competitors’ anchor text and a lot more around domain authority, diversity of linking domains, which is important, and total links.A powerful tool that you can try on a 30-day free trial is Market Samurai. It provides a complete, integrated system for all online marketing efforts, and it’s a killer tool. The link analysis can show you all incoming links sorted by page rank or by anchor text use, and can easily be exported. Find out who they are, and submit for a link. You may be surprised to find out that top, or first page, listings of Google have low page rank values but extremely targeted page and anchor text matches. This is a big secret to success.You can effectively compete even if a site has a smaller number of legitimate inbound links. The key is to ensure that your links directly relate to the keywords used on your site; if your competitors don’t, you may be rewarded with top placement. Opinions expressed by Entrepreneur contributors are their own. March 18, 2014 Enroll Now for Freelast_img read more