Discovery Map International, Inc.,Waitsfield, Vermont-based Resort Maps, creator of more than 100 hand-drawn travel maps across the United States, Canada, England, Costa Rica and Puerto Rico, recently announced its acquisition of Discovery Map International of La Conner, Washington. The acquisition unites two of the leading publishers of illustrated maps in the United States. Both companies have published colorful hand-drawn free visitor maps of popular destinations for more than 25 years. ‘We are thrilled to be coming together with Discovery Map for a number of reasons,’ said Peter Hans, president of Resort Maps Franchise, Inc. ‘Beyond being able to work with an innovator like Victoria Starr, her talented staff and map owners, it gives our company a coast-to-coast presence and opens the door to a number of expansion possibilities. We focus on the user experience; so having our maps available across the country will give travelers a consistent resource to find great places to eat, shop, stay and play.’Combined, the new company will boast 90 independent owners in 150 markets, in 33 states and four countries. Annual circulation will top 25 million maps in the new entity’s first year of operation. ‘Resort Maps is a top-flight company that shares our commitment to producing first-class, user-friendly maps,’ said Victoria Starr, owner of Discovery Map International. ‘This unification is going to produce some unbelievable maps, both in print and online, and soon lead to Discovery Maps being available via handheld devices.’ In addition to printed maps, Resort Maps has developed a mobile application for iPhone and iPad. The app is available for free at the App Store.In terms of day-to-day operations, the new company will maintain offices on both coasts, with headquarters in Waitsfield, Vermont and Discovery’s current office in La Conner, Washington. The company will also maintain websites at discoverymap.com and resortmaps.com. For more information on any of the 100+ Resort Maps destinations or if you interested in potentially owning a Resort Maps franchise, please visit www.resortmaps.com(link is external). Alternatively, you can call 802-496-6277.About Resort Maps®Headquartered in the Green Mountains of Vermont, Resort Maps® has been creating and publishing visitor maps in the northeastern U.S. since 1986. In 1993, Resort Maps® expanded its reach by creating a franchise model for distribution of its colorful, hand-drawn maps of resort towns and cities. With its recent acquisition of Discovery Map International, Resort Maps’ network has grown to 150 markets in 33 states and four countries (US, UK, Canada, and Costa Rica). More than 25 million Resort Maps will be printed and distributed in 2012.For more information on Resort Maps and/or the franchise opportunity, visit www.resortmaps.com(link is external) or call 802-496-6277.Resort Maps franchises serve cities and towns in California (Carmel, Monterey, San Diego), Colorado (Boulder, Breckenridge, Cherry Creek, Colorado Springs, Denver, Vail & Beaver Creek, Estes Park, Fort Collins, Glendale, Summit County), Delaware ( Rehoboth Beach), Florida (Boca Raton, Clearwater Beach and Gulf Beaches, Cocoa Beach, Daytona Beach, Delray Beach, Key West, Melbourne, New Smyrna Beach, St. Augustine), Georgia (Savannah/Tybee Island), Kentucky (Lexington) Maine (Bar Harbor/Acadia, Boothbay region, Camden-Rockland, Kennebunkport, Kittery, Mt. Desert Island, Portland, Wells, York-Ogunquit), Maryland (Annapolis, Eastern Shore, Ocean City, Solomons Island, St. Mary’s County), Massachusetts (Berkshires, Brewster/Harwich/Dennis, Chatham-Orleans, Eastham-Wellfleet, Falmouth, Hyannis-Yarmouth, Martha’s Vineyard, Newburyport, Plymouth, Sturbridge, Worcester), Michigan (Northern Michigan/Petoskey/Harbor Springs; Traverse City), New Hampshire (Franconia/Notch Region, Hampton Beach, Hanover/Lebanon , Keene, Lakes Region, Mount Washington Valley, Portsmouth), New Jersey (Barnegat Bay, Cape May, Hoboken/Jersey City, Hunterdon, Lambertville , Long Beach Island, New Brunswick, Ocean Grove, Point Pleasant, Princeton, Sandy Hook), New York (The North Fork, Lake George , Lake Placid, Saratoga Springs, East Hampton), North Carolina (Asheville, Brunswick County, Chrystal Coast, Hendersonville, Outer Banks, Sandhills, Wilmington), Pennsylvania (Bucks County, Chestnut Hill, Delaware River Valley, Gettysburg, Lehigh Valley, The Main Line, Lancaster County), Rhode Island (Newport, Providence), South Carolina (Charleston, Hilton Head,), Tennessee (Gatlinburg, Pigeon Forge), Vermont (Addison County/Brandon, Barre/Montpelier, Burlington, Killington/Rutland, Mad River Valley, Manchester, Mount Snow, Okemo, Smugglers’ Notch, Stowe, Waterbury/Richmond, Woodstock/Quechee) and Virginia (Alexandria, Northern Neck & Middle Peninsula) ‘as well as towns and cities in Canada (Charlotte Coastal Region), England (Chicester, Lewes), Puerto Rico (San Juan, Vieques, Culebra) and Costa Rica (Escazu-Santa Ana). New maps coming soon in North Lake Tahoe, CA; South Hampton, NY; Charlotte Harbor/Venice/Gulf Islands, FL; Orlando, FL; Tucson, AZ; South County and Block Island, RI and Georgetown, DC. Discovery Map®:Arizona (Flagstaff, Grand Canyon, Sedona), California (Carlsbad, Los Gatos, Saratoga), Colorado (Durango, Steamboat Springs), Florida (Amelia Island, Destin), Georgia (St. Mary’s), Idaho (Coeur d’Alene, McCall, Sandpoint, Sun Valley), Montana (Bozeman & Big Sky, Butte, Kalispell, Missoula, West Yellowstone, Whitefish), New Mexico (Santa Fe, Taos), North Carolina (Charlotte), Oregon (Bend), Virginia (Charlottesville, Lynchburg, Norfolk, Richmond, Virginia Beach), Washington (Anacortes, Bellingham, La Conner) Wisconsin (Door County).
Children have it tough this Christmas. Not only is Santa deciding who is naughty or nice but he also has his creepy little helper, Elf on the Shelf, keeping an eye on them.This little fella will set you back €34.99 but that doesn’t include any therapy your little ones may need as adults after enduring this festive freak throughout their childhood.The Elf on the Shelf isn’t some quaint tradition of Christmases past rather it’s a well executed marketing ploy which had annual revenue topping $16-million in 2011. As one of the creators, Christa Pitts, said: “If we were going to be successful, we had to get people to embrace the brand.”What is Elf on the Shelf?Launched in America in 2005, the soft toy elf is packaged in a keepsake box alongside an accompanying storybook. This scout elf flies to the North Pole every night to tell Santa whether your children have been naughty or nice.He also likes to play hide-and-seek in different places in the house and children are told not to touch the elf as he will lose his magic. Slick, very slick. Ireland’s First Official Elf On The Shelf Adoption Centre opened in October and more than 20 Irish retailers are selling the product.It would be less tortuous to install CCTV in your home. At least your children wouldn’t have a Chucky-esque doll staring at them during the happy holidays.Worse than Elf are the parents who convince themselves (and us) that their children have abandoned their naughty ways because this little sprite sitting on the Mantlepiece is watching them.No more tantrums, refused dinners, sibling squabbles or Elf will report back to Santa and you can forget about that Elsa or Spider-Man costume.This is ‘Stepford Wife syndrome’ for children. Let’s not forget the endless Facebook feeds about Elf’s latest shenanigans. Make It Stop!Who makes time to move Elf around the house or make an Elf breakfast? It’s not fairy dust that does housework but a parent.If we’ve bought into the Santa story why can’t we buy into Elf on the Shelf? Simple, Elf’s a bully and has a killer stare.He also has a sideline of making a fortune for his creators who’ve played over-stretched parents like a fiddle. Brenda O’NeillIS ‘ELF ON THE SHELF’ NAUGHTY OR NICE? was last modified: December 4th, 2014 by John2Share this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:CHristmasdonegalelf on the shelfMarketingPARENTSprofitssinister