Duala Marketers in Fear Weeks after Armed Robbery

first_imgLast month a manhunt by the Liberian National Police (LNP) got underway for a masked gunman described as very tall with a sharp nose, who robbed two stores using a silver pistol. There has been no word of the perpetrator’s arrest or any justice for Mr. Adah, 50, who sustained a gunshot wound to his right hand during the robbery.“Thank God the bullet entered in my palm and exited through the back of my hand,” he stated.Mr. Adah, a Nigerian national living on Bushrod Island and the owner of Wali Trading Center, can still remember the night he came face to face with a man wearing a black cotton mask and black clothes. In his hand was a loaded pistol and according to Mr. Adah, the unidentified gunman, who was very tall demanded that he hand over all of the money from his shop.Mr. Adah said he refused and a tussle broke out as he tried to keep the robber from shooting a second round following the first one that was shot in the air.“He asked me to give him my money. I asked him if he was joking and that’s when he told me “you must want to die,” and fired a warning shot to let me know that his gun was real. When he tried firing at me after he saw I had no intention of giving him my money, we started fighting for the gun and that’s when he pulled the trigger and shot me in my hand,” he added.At that point, stated Mr. Adah, he had given up the struggle and the attacker cleared his money from behind the counter and walked out of his shop with ease as if nothing had happened. The gun was in plain sight as bystanders watched in fear, unsure of who next would get shot.The gunman continued his robbing spree which took less than 20 minutes. His next stop led him across the street to a Fullah shop where he took almost every phone and Liberian dollars that the shop had earned.Since the armed robbery, it has been chaos in terms of shops closing earlier than normal and business people afraid of the darkness that settles over Duala market at night. Before the incident, many business places, marketers and vendors would sell until 10:30 p.m. for the customers who find themselves leaving work late. But now what remains in the Duala Market after 8:00 p.m. is the panic that everyone felt the night Mr. Adah was shot.“I’ve been losing a lot of money since that night because my market is cold goods like chicken feet and chicken wings. I have to stay out here sometimes until 10 p.m. in order for all to be sold because I do not have money to store it back in a freezer,” stated Ma. Jubeh.Ma Jubeh is now forced to sell her goods at very low prices once 6:00 p.m. reaches. Before the shooting, she sold her chicken feet at L$40 and her chicken wings at L$50. But for fear that the masked gunman could come back she sells her chicken feet at L$20 and her chicken wings at L$30 after dark.“By 8:00 p.m., you can’t find me anywhere in the streets. Anything leaves, my family and I usually boil it and sell it in the morning as peppeh feet,” she added.Ma Jubeh is not the only one living in fear. Taxi drivers, motorcyclists, shop owners and ordinary civilians who have to walk through Duala at night are all in fear of being the next victim. By 10 p.m. Duala is like a ghost town. No one is in sight except those who drink too much alcohol lingering around and looters and other criminals looking to snatch their next hand bag or such.Anyone having information that could help in the arrest and investigation of the described suspect is asked to contact your nearest police zone. The gunman is described as being 5’10, medium weight, dark skinned, with a pointed nose. He was wearing black pants, boots, a sweater and a ski mask that covered his face except for the nose and eyes.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)last_img read more

Is Your Content Marketing Strategy in a Rut

first_imgCan you tell the difference between a rut and a groove in your content marketing program?I recently heard a very powerful statement from a business owner of a $60 million company. There is very little difference between a rut and a groove. He was specifically speaking about pushing sales teams outside of their day to day routines to really make an impact. Since I live and breathe marketing, I immediately drew connections to how I conduct strategies and tactics and started thinking about how startup and expansion stage companies act.In many cases, content marketing is all about thinking outside of the traditional marketing or advertising box and truly engaging with your customers through your content development efforts. So what is the difference between a rut and a groove? If you are in a rut, it may be easy to fall into the trap of doing what is needed just to get by. You do what you have to and you are still reaching and trying to pull yourself out. If you are in a groove, you are making an impact and working towards achieving your content marketing goals.Ask yourself (or your team) these 5 questions to see if your content marketing is in a rut or a groove.Have you spoken to your customers or prospects and listened to their feedback regarding your content development efforts? If not, you are in a rut.Have you set clear, SMART goals against that which you are executing? If not, you are in a rut.Do you execute the same things every week, hoping to see the dial move towards your goals? If yes, you are in a rut. Are you only talking or writing about your company, product, or services? If yes, you are in a rut.Are you asking others for input on your efforts or other creative ideas? If not, you are in a rut.So are you in a rut or a groove?AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more