jewelry store is very popular in the market, which is also a sunrise industry. If you want to operate jewelry store, then you should master what management skills? If you are not very understanding of the problem so you can learn a lot of relevant skills, Xiaobian finishing a few points, I hope to help you.
second step: jewelry consumer psychology: 1 not specifically to go out and buy a small accessories, but once out, will not easily let go any jewelry sales. 2 sometimes buy and not buy is not important, often holding a look at the psychological. "Look" is a very interesting behavior. 3 to friends or family to buy gifts, jewelry store is the first choice. 4 exquisite small adorn article, has the collection value, the different jewelry rotation use may manifest their small interest, the clothing small change. 5 irrational consumption: sometimes just want to stroll, once you can not control the like, especially the following 10 yuan jewelry.
third step: jewelry shop how to location? The location for the shop for, to maximize access to more customers, location is very important. Here are some principles of site selection. 1 traffic is the most important: bustling streets, downtown, public station next to consider. 2 with the help of well-known stores: as long as it is frequented by female consumers, such as the popularity of shopping malls, clothing city, women’s specialty stores, etc.. 3 the use of "get together" effect: if the jewelry store product advantage is obvious, items more features, competitive strength, so the location can be considered in a similar jewelry street, such a relatively concentrated place. 4 select the low density area: if the jewelry store product features are not obvious or operating experience is not rich enough, it may be possible to avoid the rival’s competition, the choice of jewelry store low-density coverage of the place.
fourth step: jewelry shop how to decorate? Jewelry consumers still have a kind of unconscious choice of jewelry store in psychology. Many consumers said the store’s first impression is very important. Decoration chic, rich taste of the shop, will certainly attract more favor. 1 store: to reflect the feminine feeling, to create a soft and delicate atmosphere of women, it is best to have light, music. 2 stores: to be eye-catching, visual impact, there is temptation, so that consumers at first glance. 3 Name: novel, close to consumers, and the overall style of the decoration. "Colorful girl", "ah" and other names for reference.
fifth step: cost control, profit estimation