Without a nation there is nothing to brand

first_imgNation branding challenges and successes faced by Eastern European countries such as Ukraine, Bulgaria and Kosovo, in the wake of political and social change in the region since 1989, were held up as lessons in nation branding.Professor Nadia Kaneva offered the analysis in a presentation titled “The branded national imagination and its limits: Insights from the post-socialist experience” given at a Brand South Africa Competitiveness Forum for South African academia. Held at the University of Pretoria, Tshwane, on 5 October 2016, the forum aimed at in-depth analysis of global and domestic issues influencing the reputation and competitiveness of the nation’s brand.“As communism was ending, the Romanian flag allowed for a discourse around the future of the Nation” says Dr. Nadia Kaneva @Brand_SA forum pic.twitter.com/31tJ98AQhF— Guido van Garderen (@GuidovGarderen) October 5, 2016Presenting at the event were key academics in the fields of business, humanities and political science, from a host of South African universities and tertiary institutions.The goal of the dialogue is to compile all presentations and contributions into a peer-reviewed journal, with a view to positioning South Africa as a thought leader in nation branding. Key to the success of that journal will be the keynote contribution from Kaneva.Bulgarian-born Kaneva is an associate professor in the University of Denver’s media, film and journalism faculty. She is a globally respected and widely published researcher who uses critical sociology and media studies to dissect the commercialisation of politics and culture in Eastern Europe through nation branding and reputation-building.Kaneva’s ultimate conclusion – that in order to be more effective, an imagined nation brand should align closer to and more realistically to the changes in the nation and its people – was honed through extensive research on radical changes in Romania after the fall of communism, post-conflict Kosovo during the 2000s and the relationship between Ukraine and Russia as recently as three years ago.The lessons learnt in the research can be just as easily applied to any nation brand, especially for emerging economies like South Africa, she says.In introducing Kaneva, University of Pretoria deputy dean of humanities Professor Maxi Schoeman highlighted the importance of getting an outsider view on building South Africa’s brand internationally, someone objective enough to weigh up the differences and similarities between the country and nations with similar histories.The science and application of nation branding was now very much part of mainstream academia and an essential tool for governance, Kaneva said at the start of her presentation. As a legitimate interdisciplinary field, the study of nation branding included elements of media and marketing ideas, anthropological study, business theory and sociology.Yet, Kaneva argued, developing and managing a national brand and reputation would always be a highly political and therefore delicate process, the success of which did not always lie in the area of savvy marketing or critical theory.This was evident in post-socialist Eastern Europe countries experiencing the swift changes of political and economic experiments, Kaneva said.Extensive global multichannel marketing campaigns by Romania and Kosovo highlighted each country’s promise in its people and economics in a vastly depoliticised way, focusing on things such as tourism and investment and replacing a more realistic national identity with something more market-oriented, in other words, what “the outside world wanted to see”.In 2009, two years after gaining independence, Kosovo’s first attempt at marketing the country to the outside world was in the form of a television commercial, The Young Europeans. While carrying a positive message of reconciliation and cultural tolerance as well as an eagerness to partake economically in the European Union, it told little about the country and its people to outsiders (investors, tourists) that would differentiate it from any other European nation.While initially successful, there was a negative reaction from citizens, who felt misrepresented by this imagined nation brand. As Kaneva says, a rejection of idealised, imagined branding is ultimately counter-productive to what a country brand really wants to achieve.Watch The Young Europeans:At the crux of the argument, Kaneva says, is honesty with the nation brand, creating an identity that can actually be recognised by the people it is supposed to be representing.Offering solutions to link the imagined nation brand closer to reality, Kaneva highlighted the following:Recognise that nation branding has a political element and embrace it, with all its shortcomings and diversities.Invest in programmes and policy that encourages and grows both citizen engagement and development in the nation and its brand: let people inform the national message.Look beyond the data of perception ratings to formulate effective nation brand evaluation and measurement: outside views, particularly those formulated with data, are important, but other research models are necessary to get the complete picture of a nation.Diminish the focus and use of transnational mass media nation brand advertising; look to niche marketing opportunities for creating a truer, most consistent national image and reputation.Concluding her presentation, Kaneva said that reconstructing and refreshing national identities, particularly for nations with a history of significant political and societal transformation, should always consider the transformations of the people it represented, adding that, “without a nation there will be nothing to brand”.Download full presentationSouthAfrica.info reporterWould you like to use this article in your publication or on your website? 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Expansion of Maharashtra Cabinet on the cards

first_imgAs the State government gets ready for the last session of the current Assembly, the news of a possible Cabinet expansion is making the rounds again. The monsoon session begins on June 17. While details of a meeting between senior BJP leader and Revenue and Relief Minister Chandrakant Patil with Shiv Sena chief Uddhav Thackeray on Monday were not made public, sources said it was to discuss the possibility of expansion.State Finance Minister Sudhir Mungantiwar, in an interaction with mediapersons, said, “Yes, there is a possibility of Cabinet expansion. The ultimate right to decide rests with Chief Minister. More ministers would mean better governance. Therefore, there is a possibility that cabinet expansion may take place,” he said.Political circles are also discussing the possibility of former Leader of Opposition and senior Congress leader Radhakrishna Vikhe-Patil joining BJP and getting a cabinet berth. However neither BJP sources nor Mr. Vikhe-Patil’s aides have confirmed this yet.last_img read more

Jeremy Lamb hits halfcourt buzzer beater, Hornets down Raptors

first_imgLATEST STORIES “It feels great,” Lamb said. “We fought so hard the whole game. Everybody who came in contributed and played well. They made a big run late. It just feels good to get that win and cap it off like that.”Toronto looked to have won the game after Kawhi Leonard hit the go-ahead basket with 44 seconds left, then blocked Kemba Walker at the other end.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsCharlotte got one final chance after Leonard missed a jumper with 5.8 seconds to go. Pascal Siakam knocked the inbounds pass away from Lamb, who chased the ball into the back court before launching the game-winning 3-pointer.“He made a tough shot,” Siakam said. “I don’t know how I could have defended it better. Yeah, March Madness.” View comments MOST READ Hornets coach James Borrego called Lamb’s basket “a contested bomb.”According to ESPN, Lamb’s winning shot was from 48 feet, making it the second-longest, game-winning buzzer-beater in the past 20 seasons. Tyreke Evans hit a 49-footer against the Grizzlies on Dec. 29, 2010.“I know he threw up a prayer,” Walker said of Lamb’s long heave. “I guess the basketball gods were on our side tonight. That was an unbelievable shot.”Walker had 15 points and 13 assists and Willy Hernagomez had 13 points and 10 rebounds for the Hornets, who overcame an 18-point deficit in the fourth quarter to beat Boston on Saturday.“It’s a big win,” Walker said. “That’s an unbelievable team over there. They’re going to be a force to be reckoned with in the playoffs. That was impressive.”ADVERTISEMENT Charlotte Hornets guard Kemba Walker (15) protects the ball from Toronto Raptors guard Kyle Lowry (7) during the first half of an NBA basketball game Sunday, March 24, 2019, in Toronto. (Frank Gunn/The Canadian Press via AP)TORONTO — Jeremy Lamb added a dose of March Madness to Sunday’s NBA action.Lamb banked home a half-court shot at the buzzer and the Hornets beat the Toronto Raptors 115-114, Charlotte’s third straight win.ADVERTISEMENT Panelo: Duterte ‘angry’ with SEA Games hosting hassles Zion Williamson, Duke survive UCF’s late misses, reach Sweet 16 Colombia protesters vow new strike after talks hit snag Trump tells impeachment jokes at annual turkey pardon event PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Dwayne Bacon made five 3-pointers and scored 20 points, and rookie Miles Bridges scored 16 for Charlotte, which began the day 2 1/2 games behind eighth-place Miami and 1 1/2 games behind ninth-place Orlando in the Eastern Conference playoff race.“I feel like this is turning our way,” Borrego said. “If we keep playing this way, we’re going to give ourselves a chance.”Leonard scored 28 points and Siakam had 23 for the Raptors, who lost consecutive home games for the second time this season. Toronto lost to New Orleans on Nov. 12 and Detroit on Nov 14.All-Star point guard Kyle Lowry returned for Toronto after missing the previous two games because of a sore right ankle. With Lowry in the starting lineup, the Raptors were at full strength for the first time since the trade deadline acquisition of center Marc Gasol, and the subsequent signing of free agent guard Jeremy Lin.Still, having a full complement of players didn’t pay off for the Raptors, who surrendered 18 points on 13 turnovers. Toronto had 22 turnovers in Friday’s home loss to Oklahoma City, one shy of their season worst.Charlotte led 109-96 with 7:50 remaining. Then Toronto’s Fred VanVleet hit back-to-back 3-pointers and dunks from Siakam and Leonard cut it to 109-106 with 5:26 to go.Leonard’s jumper made it a one-point game before Bacon ended Toronto’s 12-0 run by making one of two at the foul line.Siakam and Bacon swapped layups before Leonard tied it with a pair at the foul line.The Hornets led 58-57 at halftime.Ten of Charlotte’s 12 field goals in the third quarter were 3-pointers, including five from Bacon. The Hornets set a franchise record by making 10 of 15 from long range in the third. Charlotte took a 95-83 lead into the fourth. Bloomberg: US would benefit from more, not fewer, immigrants Don’t miss out on the latest news and information. Wintry storm delivers US travel woes before Thanksgiving Sports Related Videospowered by AdSparcRead Next Cayetano: Senate, Drilon to be blamed for SEA Games mess Google Philippines names new country director Private companies step in to help SEA Games hosting TIP -INSHornets: Charlotte shot 18 for 41 from 3-point range. … G Tony Parker was away from the team for personal reasons. … F Cody Zeller (left knee) missed his seventh straight game and F Nicolas Batum (illness) missed his second straight. F Michael Kidd-Gilchrist (concussion protocol) was absent for the third straight game. … Charlotte made nine 3-pointers in a quarter against Sacramento on Jan 25, 2016.Raptors: Toronto recorded an assist on each of its first six baskets and 11 of 12 in the first quarter. … Gasol started and scored 17 points. … The Raptors came in 29-8 at home, tied for the second-most home wins in the NBA.BEEN A WHILELamb was asked whether he remembered the last time he hit a half-court buzzer-beater.“In my driveway growing up, counting down by myself,” he said.STILL SORELowry said his ankle is still sore, but he wanted to get back into game action before the playoffs.“It’s a work in progress,” he said. “This is a good first step for me.”UP NEXT Hornets: Host San Antonio on Tuesday night.Raptors: Host Chicago on Tuesday night.last_img read more

Fabianski reveals how Pellegrinis changed West Ham

first_imgWest Ham United goalkeeper Lukasz Fabianski believes their new-found form is due to Manuel Pellegrini’s ability to change the squad’s mentalityAfter losing his four Premier League games, Pellegrin has since led West Ham to seven wins in their last 13 attempts.The good run of form has moved the Hammers up to ninth-place in the standings and Fabianski reckons Pellegrini’s footballing philosophy has now been embraced by the entire team.“We were a group that needed a bit of time to find the balance within the team, to find the right way and what suits us when it comes to playing – the shape, the tactics – and what suits the manager best when it comes to picking a team to perform,” Fabianski told the club website.Jose Mourinho is sold on Lampard succeeding at Chelsea Tomás Pavel Ibarra Meda – September 14, 2019 Jose Mourinho wanted to give his two cents on Frank Lampard’s odds as the new Chelsea FC manager, he thinks he will succeed.There really…“Since the first four games we lost, after that, I think we’ve been in pretty good form during this period and I think the manager knows more about us as a group and what to expect from every single player, and what suits him best to get the best out of the team.“It was tactics and the mentality of the group [that have developed] as well. We understood more what his demands are, especially on the mental side of the game, his approach and how he wants his team to behave on the pitch in different circumstances. We understood his ideas of being a team a lot better.”Pellegrini’s side will next host Watford at the London Stadium this Saturday, where they hope to extend their winning run to five matches.last_img read more